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Best Buy and IGN Pair Up Ahead Of Major Game Releases

The gaming news outlet will provide reviews, articles, and videos for Best Buy's website

Best Buy and IGN are partnering to expand gaming content on both of their platforms.Getty Images

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By Mitchell Parton [...] By Mitchell Parton

Best Buy is partnering with one of the biggest names in gaming news and reviews ahead of major holiday gaming launches such as the remake of The Legend of Zelda: Ocarina of Time and Grand Theft Auto VI. [...] Best Buy has launched a new online portal called Best Buy Gamers, currently in beta. The portal will include reviews, articles, trailers, videos, and other exclusive content in partnership with IGN. The portal also includes other information from Best Buy on its products and events.

Best Buy’s advertising arm, Best Buy Ads, will sell media placements within the new gaming initiative’s digital experience.

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